Our story

We started Brand Ignite, because we wanted to give clients that extra competitive edge.


Through insight and thinking time, to focus the strategic and creative process around the consumer.  It’s not exactly rocket science in approach, but we know time can be pressing and it can be too easy sometimes to jump to execution.

A lot of agencies talk about it.  Clients need it.  But it’s in our DNA.  We wanted to offer something different. To walk the talk.

We believe in taking a step back – sometimes for just a moment if needs be, or sometimes longer and deeper where we can – to make sure we’re recommending the right way forward for you and your brand.

It’s what we do best.  And as luck would have it, it’s what we love too.

This is what makes us smile and gets us up in the morning. That and a massive mug of Yorkshire Tea!

Founder of Brand Ignite, Paul Arscott, has over 25 years’ experience in brand strategy and communication. His expertise lies in helping clients better understand their markets and consumers, then developing brand, innovation and communications strategies to engage and win.

Paul spent the formative years of his career as a media planner and buyer, helping clients cut through at the sharp end of audience delivery and ROI. Paul then moved in to account planning in a leading global agency network, developing integrated planning skills across advertising, direct marketing and digital. After 10 years in London, Paul headed back to his home city of Leicester to join the board of a top 50 UK agency as Planning Director. Today he leads the Brand Ignite team.






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