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CONTINUED BRAND TRACKING LEADS BUSINESS CHANGE

Domino’s

THE CHALLENGE

To track Domino’s performance in the UK and Republic of Ireland, using brand metrics and competitor benchmarking to measure key business goals.

GETTING CLOSER

The Brand Ignite approach goes beyond simple data collection, it understands that business goals evolve and shift, as does audience need. Brands need to be on top of this and close enough to their audience to recognise these shifts in order to respond. This is why Brand Ignite designed a brand tracking study that runs for 52 weeks of the year to allow for real time monitoring. The design is modular, meaning that evolving areas of interest can be added and monitored as they arise. The tracker also allowed for the integration of customer segmentation based on a bespoke algorithm created by us.

Most importantly, the team at Brand Ignite also understands the power of the findings and presents them in a way that leads business change. Collaborating across internal teams and marketing agencies to represent the customer’s voice, ultimately embedding them at the heart of the business.

BENEFITS OF CUSTOMER CLOSENESS

Continual dialogue, an inherent understanding and confidence in your customer leading business decisions. Not just for Domino’s, but for all partner agencies who use the tracker to define strategies and goals.

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