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CONCEPT TESTING FOR NEW CULINARY PRODUCTS IN CHINA & AUSTRALIA

Kenwood

THE CHALLENGE

To help Kenwood, a leading kitchen appliances manufacturer, to understand the international market opportunity for their new products – taking them from proposition to prototype across the EMEA market.

GETTING CLOSER

Using defined customer segmentation and mixed methodologies across the full breath of EMEA regions to generate insight around customer expectations of features, price and purchase intent, across different territories.

Brand Ignite, gets closer to target audience to understand the driving needs regardless of territory. Starting with qualitative product exploration, right through to fine-tuning prototypes and final market appeal validation, Brand Ignite worked with Kenwood to get closer to the most successful iterations of their product launches.

BENEFITS OF CUSTOMER CLOSENESS

Clear product concepts driven by cross market consumer insight and validated to ensure robust and successful launch.