Get closer

Insight makes the difference. It uncovers and unlocks the truth.  And it’s a big part of what we do for our clients.  Understanding who buys your product or service and what makes them tick. What challenges them. When and where they are most receptive to persuasion. What their needs and motivations are. And perhaps most importantly, why.

We offer a range of qualitative and quantitative methodologies, focusing on brand and product development, plus marketing communications. These services are provided in-house, but equally we are happy to work with your existing research partners. We help you really get to know your consumers. Our own facilities include state of the art viewing facilities and workshop / hall test space, plus a kitchen for development chefs to test food or drink concepts. It’s called Ignition Rooms, here in Leicester. But of course, we go wherever our clients’ consumers are.

• Focus groups
• Depth interviews
• NPS concept screeners
• Brand tracking
• Creative development and communications testing
• Customer / staff satisfaction and NPS
• Sensory testing
• Stakeholder engagement
• Brand health checks
• Usage & Attitude studies (U&A)
• Video / mobile diaries
• In-home safari
• Consumer co-creation
• Retail exit surveys


We can help you unlock the truth about your own brand and consumers, and would love to discuss it with you.


Plan for growth


Stay ahead

Our way

How we work