Brand Strategy
Your brand strategy inspires the tone and direction for your brand to grow.
Our approach
Whether new or a timely refresh, developing a strategy for your brand gives you the best chance of cutting through, with superiority, differentiation and a clear reason for consumers to engage.
From positioning to price, and brand models or values to proposition development, your brand should be active and guiding in everything you do. We work closely with creative agencies to bring a strategy to life and ignite the brand’s growth. Our market research expertise helps you to track progress and play a greater part in customers’ everyday lives.
Other services
Category
Exploration
Categories evolve and develop constantly, and it is essential to explore the life of your consumer in and around your brand.
Innovation Development
Innovation is the lifeblood of any brand, driving growth for today and tomorrow. We help inspire and develop ideas from opportunity through...
Customer Segmentation
Segmenting customers or market consumers is pivotal in driving growth of a brand, identifying the drivers of commercial success.

Get in touch today!
Find your inspiration and kick start your growth.
Click the link below to call us or drop us a note. We’d love to hear from you.
Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
Our place: 3 Dover Street, Leicester, LE1 6PW


Ignition Rooms – our viewing facility and inspiration space in the heart of Leicester. Find out more
Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
Branding by Think Plus Ink | Website by DDL