Category Exploration
Categories evolve and develop constantly, and it is to essential explore the life of your consumer in and around your brand.
Our approach
A deep dive or refresh of your category and competitive landscape helps you keep on the front foot and will inspire your next steps.
We cast our net wide and deep to help you spot opportunities for growth. Often this may be qualitative, from focus groups to digital ethnography, to see everyday life through their eyes, heart and minds. Or quantitative, such as U&A or MaxDiff studies to reveal and measure drivers and dynamics that shape commercial performance.
Other services
Communications Evaluation
Marketing communications are a powerful and significant investment and so it is essential that messages and meaning cut through.
Innovation Development
Innovation is the lifeblood of any brand, driving growth for today and tomorrow. We help inspire and develop ideas from opportunity through...
Brand Strategy
Your brand strategy inspires the tone and direction for your brand to grow. Whether new or a timely refresh, developing a strategy for your brand...

Get in touch today!
Find your inspiration and kick start your growth.
Click the link below to call us or drop us a note. We’d love to hear from you.
Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
Our place: 3 Dover Street, Leicester, LE1 6PW


Ignition Rooms – our viewing facility and inspiration space in the heart of Leicester. Find out more
Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
Branding by Think Plus Ink | Website by DDL