Customer Segmentation
Segmenting customers or market consumers is pivotal in driving growth of a brand, identifying the drivers of commercial success.
Our approach
Our segmentations inspire you to tailor communications or product development to groups with similar mindsets and behaviours.
Understanding your audience’s needs, motivations, behaviours and attitudes in their everyday life around your brand, allows you to build rich insight, full of emotive and rational context. In turn this informs and enhances the relevance and engagement of your future growth activities, which can all be measured back to their segments in subsequent research.
Other services
Category
Exploration
Categories evolve and develop constantly, and it is essential to explore the life of your consumer in and around your brand.
Innovation Development
Innovation is the lifeblood of any brand, driving growth for today and tomorrow. We help inspire and develop ideas from opportunity through...
Brand Strategy
Your brand strategy inspires the tone and direction for your brand to grow. Whether new or a timely refresh, developing a strategy for your brand...
Get in touch today!
Find your inspiration and kick start your growth.
Click the link below to call us or drop us a note. We’d love to hear from you.
Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
Our place: 3 Dover Street, Leicester, LE1 6PW
Ignition Rooms – our viewing facility and inspiration space in the heart of Leicester. Find out more
Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
Branding by Think Plus Ink | Website by DDL