Innovation Development
Innovation is the lifeblood of any brand, driving growth for today and tomorrow.
Our approach
We help inspire and develop ideas from opportunity through to concept and product testing with consumers. From sensory to co-creation and UX, we inform your stage gate decisions.
Working with your brand, marketing and NPD teams, we explore the opportunity for commercial success by tapping into consumer’s everyday lives and their evolving needs or Jobs To Be Done (JTBD). Helping you stay ahead of the curve, with our trend identification and long list concept testing, through to short list evaluation and live product / service experiences.
Other services
Brand Tracking
Brand tracking is an essential brand and business tool, not just to report on the past, but to inspire the future. Our HEART model measures brand...
Customer Segmentation
Segmenting customers or market consumers is pivotal in driving growth of a brand, identifying the drivers of commercial success.
Brand Strategy
Your brand strategy inspires the tone and direction for your brand to grow. Whether new or a timely refresh, developing a strategy for your brand...

Get in touch today!
Find your inspiration and kick start your growth.
Click the link below to call us or drop us a note. We’d love to hear from you.
Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
Our place: 3 Dover Street, Leicester, LE1 6PW


Ignition Rooms – our viewing facility and inspiration space in the heart of Leicester. Find out more
Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
Branding by Think Plus Ink | Website by DDL