Brand Ignite was tasked with helping Domino’s be agile product innovators, whilst still retaining the quality control and standards expected of a world class brand.
Brand Ignite created a bespoke framework that takes Domino’s from the initial stages of pipeline generation and concept screening through to taste testing a refined product concept. Ensuring that Domino’s gets closer to success, with innovation that meets consumption needs. The E.A.T framework consists of 3 key stages – Explore, Assess & Test.
‘Explore’ involves a qualitative and investigatory approach to understand customer wants and needs from the category.
‘Assess’ validates these needs and rigorously measures overall appeal and purchase intent for multiple new concepts.
‘Test’ involves our in-house hall testing facility, to test new products alongside in-depth qualitative research to understand response and areas of refinement for the final concepts.