Speedo is a leading brand in the swimming market, selling over fifty different ranges of googles in Europe. They wanted to launch a new range and understand how to gain advantage in the competitor retail environment.
Using eye tracking, qualitative and quantitative methods, Brand Ignite explored conscious and subconscious behaviour to best inform Speedo’s packaging and merchandising business strategies for better results.
BENEFITS OF CUSTOMER CLOSENESS
This has led to packaging and in-store displays being optimised throughout stores in Europe for greater in-store advantage.