The findings from the interviews were analysed for key trends and the data taken from the eyetracking software then interrogated. These findings were cross referenced with qualitative studies to understand where brand cut through could be optimised most successfully to improve user experience and encourage brand loyalty.
BENEFITS OF CUSTOMER CLOSENESS
Initial hypotheses were further evolved and proved that gaze can be won by optimum placement. But interaction and connection with the content requires carefully crafted content/messaging to encourage progression. In understanding the different audiences both consciously and sub-consciously, Brand Ignite was able to pinpoint the recipe for content and placement for optimum stand out, even in the face of routine player behaviour.