In the realm of market research, Gen Z emerges as a dynamic force reshapingtraditional paradigms. Born between 1997 – 2012 into a digital age, their preferencesand behaviours are driving significant societal trends. Gen Z …

Meet our most adorable team members at Brand Ignite. In age (and bouncy-ness order), Olly, Pepe and Basil.  Life in an insight agency, where we’re busy understanding humans, benefits greatly from distractions from our …

Day zero. This very date 10 years ago, I drove into work, notice letter in hand with butterflies. No turning back now. Months of thought, second thoughts, planning and preparation were now leading to my …