We are proud to support and inspire rising stars of the future. Grace Gowland, 14, is a Karate expert from Leicestershire, participating in European tournaments and representing the Midlands Regional team. Brown belt double white stripe …

We spend a lot of time helping our clients understand their customers, their categories and how best to articulate their brands.  Now in our 12th year, we thought it was high time we did this for ourselves.  But where to start? …

AI: The good, the bad, and the ugly Just 5 years ago, talk of AI seemed largely relegated to tech spaces and science fiction, but in just one blink it’s proliferated into everyday life, upending entire industries and re-defining careers – including mine …

There’s a dreaded flat line emerging as a consistent read in your tracker. Concerned faces around the debrief table. Why is our comms or NPD brand activity not taking effect? ”Nothing is happening”, they …

In the realm of market research, Gen Z emerges as a dynamic force reshapingtraditional paradigms. Born between 1997 – 2012 into a digital age, their preferencesand behaviours are driving significant societal trends. Gen Z …

Meet our most adorable team members at Brand Ignite. In age (and bouncy-ness order), Olly, Pepe and Basil.  Life in an insight agency, where we’re busy understanding humans, benefits greatly from distractions from our …

Day zero. This very date 10 years ago, I drove into work, notice letter in hand with butterflies. No turning back now. Months of thought, second thoughts, planning and preparation were now leading to my …