Fibre, once a largely understated nutrient hidden away on the back of packaging, has shifted to the front of consumers’ minds in recent months, in no small part thanks to ‘fibremaxxing’, a social media trend that pushes the importance of …

You might have noticed the rise of the “analogue bag” and growing demand for physical media, reflected in increasing vinyl sales. This comes as Gen Z and Millennials report rising levels of digital fatigue, …

The tough economic climate, combined with the promise of AI delivering significant efficiencies, has pushed the role of technology firmly into the spotlight for research agencies. New tools promise a lot. They can automate …

Customers are being asked to give more feedback than ever before. After product purchases and interactions with customer service reps, app feedback requests, as well as brand trackers and customer experience programmes. The sheer volume and frequency of feedback can feel overwhelming.  At …

We are proud to support and inspire rising stars of the future. Grace Gowland, 14, is a Karate expert from Leicestershire, participating in European tournaments and representing the Midlands Regional team. Brown belt double white stripe …

We spend a lot of time helping our clients understand their customers, their categories and how best to articulate their brands.  Now in our 12th year, we thought it was high time we did this for ourselves.  But where to start? …

AI: The good, the bad, and the ugly Just 5 years ago, talk of AI seemed largely relegated to tech spaces and science fiction, but in just one blink it’s proliferated into everyday life, upending entire industries and re-defining careers – including mine …

There’s a dreaded flat line emerging as a consistent read in your tracker. Concerned faces around the debrief table. Why is our comms or NPD brand activity not taking effect? ”Nothing is happening”, they …

In the realm of market research, Gen Z emerges as a dynamic force reshapingtraditional paradigms. Born between 1997 – 2012 into a digital age, their preferencesand behaviours are driving significant societal trends. Gen Z …

Meet our most adorable team members at Brand Ignite. In age (and bouncy-ness order), Olly, Pepe and Basil.  Life in an insight agency, where we’re busy understanding humans, benefits greatly from distractions from our …