What we do

Inspiration to help brands grow

Inspiration comes through engaging research design, and our human, everyday storytelling.

We offer insight and strategy services, supporting growth across innovation, proposition, communications and brand development.

Our research includes blended methodologies – qualitative and quantitative – including customer or category tracking studies, sensory evaluation, focus groups, digital ethnography, stakeholder engagement, eye tracking, UX testing, depth interviews and analytics such as key driver analysis or segmentation.

Brand Tracking

Brand tracking is an essential brand and business tool, not just to report on the past, but to inspire the future. Our HEART model measures brand Health, customer Experience, category Awareness and Advertising, Reputation and imagery, and the role of Touchpoints.

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Communications Evaluation

Marketing communications are a powerful and significant investment and so it is essential that messages and meaning cut through. We work with clients from concept testing to live campaign evaluation, to inspire optimisation across the creative development and activation process.

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Innovation Development

Innovation is the lifeblood of any brand, driving growth for today and tomorrow. We help inspire and develop ideas from opportunity through to concept and product testing with consumers. From sensory to co-creation and UX, we inform your stage gate decisions.

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Category
Exploration

Categories evolve and develop constantly, and it is essential to explore the life of your consumer in and around your brand. A deep dive or refresh of your category and competitive landscape helps you keep on the front foot and will inspire your next steps.

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Customer Segmentation

Segmenting customers or market consumers is pivotal in driving growth of a brand, identifying the drivers of commercial success. Our segmentations inspire you to tailor communications or product development to groups with similar mindsets and behaviours.

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Brand Strategy

Your brand strategy inspires the tone and direction for your brand to grow. Whether new or a timely refresh, developing a strategy for your brand gives you the best chance of cutting through, with superiority, differentiation and a clear reason for consumers to engage.

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