Brand positioning: Unlocking the power of being purpose driven
The challenge
A clearly defined, authentic brand purpose creates long-term value for customers, employees, and society.
Design
We partnered with Leeds Building Society to refine their brand purpose, supporting key stages in their journey to becoming a purpose-led organisation and supporting business growth. This included assessing the brand purpose qualitatively and quantitatively, testing product alignment, and evaluating corporate messaging.
Inspiration & Growth
Our insights not only shaped the brand purpose but also provided crucial inspiration for the marketing and insight teams as they introduced the program company-wide.
More case studies
Brand strategy: Reconnecting with plumbers and installers
Brand Tracking and Comms Evaluation: Keeping abreast of category movement
and brand health
European product launch: Capturing the attention of culinary enthusiasts
Get in touch today!
Find your inspiration and kick start your growth.
Click the link below to call us or drop us a note. We’d love to hear from you.
Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
Our place: 3 Dover Street, Leicester, LE1 6PW
Ignition Rooms – our viewing facility and inspiration space in the heart of Leicester. Find out more
Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
Branding by Think Plus Ink | Website by DDL