Campaign evaluation: Optimising multi-channel activity to keep marketing on track
The challenge
Trainline required an in-depth analysis of their bold new campaign’s performance, so we tailored a program that reflected the campaign’s complex matrix of multiple channels and executions across those channels.
Design
Our survey design enabled a ‘live’ assessment of campaign performance, tracking how its effectiveness built over time. The insight demonstrated how increasing familiarity with the campaign could support lower spending.
Inspiration & Growth
The emerging insight allowed Trainline to fine-tune their creative assets and channel strategies, ultimately maximizing their return on marketing investment and supporting business growth.
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