European product launch: Capturing the attention of culinary enthusiasts

The challenge
The way a product is introduced to the market is just as crucial as the innovation and development leading up to its launch.
Design
To position a revolutionary kitchenware product effectively, we employed a blend of research methods, with a focus on understanding the emotions driving purchase decisions for premium products.


Inspiration & Growth
Our insights provided the inspiration the brand teams needed to bring the product to life through a multi-market launch campaign.
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Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
Our place: 3 Dover Street, Leicester, LE1 6PW


Ignition Rooms – our viewing facility and inspiration space in the heart of Leicester. Find out more
Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
Branding by Think Plus Ink | Website by DDL