Food testing: Making sure the customers gets a seat at the table
The challenge
Post-COVID, Greene King (GK), the UK’s leading pub company, aimed to attract customers back by focusing on food as a key part of their offering.
Design
We partnered with GK to develop their food innovation programme, which involved creating a customer panel (1,000+) and organising sensory testing events for brands like Chef & Brewer and Hungry Horse.
Inspiration & Growth
After more than 20 successful events, the selected menu products have driven impressive results, generating
millions in additional sales, so far.
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Brand Ignite, created in 2013, to put the customer first.
Inspiration to help brands grow
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Registered office: Park House, 37 Clarence Street, Leicester, LE1 3RW
Company number: 07944773
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