What we do

Inspiration to help brands grow

Inspiration comes through engaging research design, and our human, everyday storytelling.

We offer insight and strategy services, supporting growth across innovation, proposition, communications and brand development.

Our research includes blended methodologies – qualitative and quantitative – including customer or category tracking studies, sensory evaluation, focus groups, digital ethnography, stakeholder engagement, eye tracking, UX testing, depth interviews and analytics such as key driver analysis or segmentation.

At the beating heart of our client relationships is our Inspiration System

First, our Inspiration Kickstarter. This is our briefing and research design phase, immersing ourselves in the business challenge and context. We like to start at the end with key stakeholders: how they see themselves productively using the insight in the future, then work backwards to a design solution that encourages inspiring outcomes.

The second, our Inspiration Generator. This is our suite of insight delivery products. These six key methodologies are designed to create insight that inspires – for you, your team and your brand - and drives commercial growth. But there are many ways to tackle business challenges, and we’d love the opportunity to discuss yours with you.

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Brand Tracker

Brand tracking is an essential brand and business tool, not just to report on the past, but to inspire the future. Our HEART model measures brand Health, customer Experience, category Awareness and Advertising, Reputation and imagery, and the role of Touchpoints.

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Comms Evaluator

We work with clients from concept testing to live campaign evaluation, to inspire optimisation across the creative development and activation process.

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Innovation Developer

Innovation is the lifeblood of any brand, driving growth for today and tomorrow. We help inspire and develop ideas from opportunity through to concept and product testing with consumers. From sensory to co-creation and UX, we inform your stage gate decisions.

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Category Explorer

Categories evolve and develop constantly, and it is essential to explore the life of your consumer in and around your brand. A deep dive or refresh of your category and competitive landscape helps you keep on the front foot and will inspire your next steps.

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Customer Segmenter

Segmenting customers or market consumers is pivotal in driving growth of a brand, identifying the drivers of commercial success. Our segmentations inspire you to tailor communications or product development to groups with similar mindsets and behaviours.

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Brand Thinker

Your brand strategy inspires the tone and direction for your brand to grow. Whether new or a timely refresh, developing a strategy for your brand gives you the best chance of cutting through, with superiority, differentiation and a clear reason for consumers to engage.

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