We spend a lot of time helping our clients understand their customers, their categories and how best to articulate their brands. Now in our 12th year, we thought it was high time we did this for ourselves.
But where to start? Agencies across the creative industry spectrum, including in market research, can often find it challenging to set themselves apart. Some may have specialist methods, beneficial scale or category expertise.
But for many full-service agencies, setting ourselves apart is driven by how we partner with clients, our own compelling proposition. Or, our own ‘why’.
Brand Ignite was founded on the back of significant strategic experience in creative agencies. Buyers and users of research (and I’ve been one many times) want their insight partner to not just provide information, but to light the way forward, to inspire their own growth.
There may be new propositions, new campaigns or new product and service innovations in play. All of which need that nugget of inspiration, to ignite ideas and drive growth.
So, we decided to put ourselves firmly in our own customer’s shoes. What do research buyers and users want from an insight partner today? What will excite them? What will help them do great work themselves?
We had several ideas which were true to our own ‘why’, but as ever with these things, there was one that just felt right. We ran our thinking by a few experienced industry folk and our new proposition was felt to be clear, distinctive and motivating.
We believe we are in the business of inspiration. It’s why we do what we do, as individuals and as an agency. It’s how we like to work with our clients of today, and of tomorrow.
And so was born, “Be Inspired”.
